Holiday and Corporate Sales
by Karen Priemer
Regional Vice President

Plan for Success

• Begin planning for success by determining your prospecting market and organize your contact list.
   
• After choosing your prospects narrow your market down to 3 – 5 groups you can organize.
   
• Purchase holiday brochures from Arbonne International.
   
• Create personalized letter on your letterhead.
   
• Formulate your price lists and determine which sets will benefit the markets you’ve chosen.

Corporate Marketing Prospects
Warm Market

• Contact current Clients – ask if they or their family purchase corporate gifts
   
• Referrals, ask everyone! Ask for referrals and people you do business with now.
   
• Add to your personal profile sheet:
  Are you interested in:  -- Corporate Gifts  -- Office/Staff Gifts  -- Holiday Gift Baskets

Business Networks

• Attend Business Expos – meet local businesses and their staff, make connections
   
• Call any place of business in your community and ask for an appointment!
   
• Attend and/or contact Chamber of Commerce networks
   
• Secretaries of any corporation/office – call and ask what they received last year for holiday and if their business sends corporate gifts.  Be warm and professional and ask to get an appointment with the decision maker
   
• Automotive dealers offer gifts for their staff

Community Networks

• Church/ Synagogue functions/Bazaars
   
• Neighborhood Directory – personalize letter, let them know you’re a neighbor
   
• Real-estate offices need gifts all year long
   
• Local merchants
   
• School, functions, teachers and other parents connections

Get Into Action Now

• The market you’ve chosen is most likely planning their holiday now.
  Offer your stress-free service and ways for them to plan now with you now
   
• Since you have planned your market, send out introduction letters, make the calls, get the appointment and prepare yourself mentally for success!

A Successful Presentation

• Ask Skillful Questions:  What have you done in the past?  Ask about price range, deadlines, and their clientele, how they would like delivery to take place…
   
• Offer Options:  Present your unique and personal service, delivery, packaging, price and quality…
   
• Get a commitment:  The most effective way to get the commitment is to ask for it! Request a down payment or follow up to complete the process.

Follow-up for the sale! 
Follow-up for the sale! 
Follow-up for the sale!

--- SAMPLE LETTER ---

Business Associate
123 Gift Lane
Holiday, MI 48000

Dear Business associate,

This year, reward your outstanding employees and valued customers in a unique and personalized way.  At Arbonne, we create customized gifts that will leave a positive, memorable impression.

I will personally help you choose creatively and add luster and elegance to your gift statement.  My service includes Luxurious Swiss formulated gifts from Europe. I can tailor your gift packages from $8 to $500 for as few as one person to as many as 500 people.  We offer discounts on volume orders.  We can also include other items that reflect your company’s image.

Serving your company’s gift giving needs is important to me.  I will handle everything, including wrapping and delivery, leaving you time to attend to other important holiday responsibilities.  Enclosed you will find a brochure and a sample of our fine European skin care product for you to enjoy.  I shall contact you in 7 to 10 days to find out how we can help meet your business gift giving needs.  In the meantime is you should need or want my assistance please contact me at 248-123-4567 (toll free at 1-888-123-4567) or Consultant@xyz.com

Sincerely yours,
 
 

Prosperous Consultant

For every reason, in every season, 
give the best of Switzerland, Arbonne International.